How to get marketing results with retargeting tools?

13 Mai 2016 Azaleea Cadinoiu
2003 ori

Digital technology provides marketers with a vast array of tools and most precise targeting and monitoring tools than ever in history, Yet, according to statistics, only 2% of visitors make a sale conversion on a website. That means that the vast majority of  98%  potential clients might be lost forever. Retargeting techniques could help marketing people reduce this huge gap and significantly increase the conversion rates.

 

Retargeting is a marketing strategy  that consists  in reminding potential buyers about the benefits of the acquisition of a product or service through online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. There are many retargeting types such as  search retargeting, site retargeting, email retargeting, SEO retargeting, social media retargeting. 

only 2% of visitors make a sale conversion on a website

In our example, retargeting cold involve exposing again the potential clients that have visited your website with personalized ads  that might get them decide and buy.  Especially for products with longer decision cycles, retargeting  could help bringing back those lost visitors and remind them of what you offer, which  are their benefits.

To successfully capture the attention of your former visitors and turn their attention back to your website, you have to be able to tailor the retargeting ads to their specific needs. Yet, it must not appear to be intrusive or overbearing. This is where a few retargeting tools come in, to ensure that your retargeting strategy is appropriate and successful. We, at Retargeting.biz intend to familiarize you with some of the best retargeting tools to ensure an upward surge in sales.

Retargeter: owning and exclusively controlling the retargeting niche, Retargeter is a great tool to push your ads across to a large amount of web users, especially those that have once visited your website. Retargeter offers the ability to push ads to the Facebook feeds of people who visited your website without making purchases. Apart from this, with the Retargeter tool, it is easy to target specific visitors based on a variety of parameters. This ensures even more specific and personalized retargeting ads.

Chango: while majority of retargeting tools target visitors of a website from some basic data on the website, Chango works by retargeting the unconverted visitors of your website via the use of “intent signals” that come from many sources, as against the normal data from the website. Chango utilizes several billion searches to capture the “intent data” needed. According to Chango, retargeting with intent base data leads to more sale conversions than the regular retargeting. Apart from its unique retargeting methodology, Chango also offers dynamic creative retargeting, ensures brand safety, prevention of fraud, and a host of other features. Apart from this, Chango also offers social, search and look-alike retargeting.

Azaleea Cadinoiu: To successfully capture the attention of your former visitors and turn their attention back to your website, you have to be able to tailor the retargeting ads to their specific needs

Adroll: they are easily at the top of the pyramid of retargeting tools. Adroll boasts of an “unparalleled Return On Investment (ROI)” claim of earning ten dollars for their client, on every dollar spent on marketing. With numerous reputable clients, it is easy to see why they have been atop the retargeting platform for a while. With Adroll, it is possible to place retargeted ads across major ad exchanges and networks. Apart from this, they also offer remarketing on Facebook, customer segmentation and a host of other services. Adroll is quite easily the most popular remarketing tool available, and they boast of the lowest CPM.

Azaleea Cadinoiu is Senior Marketing Specialist at Retargeting.Biz, a marketing automation software that uses personalized triggered messages (live, email and sms) to increase sales for online shops.

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