Festivalul de business al Romaniei incepe saptamana viitoare, intre 12-16 noiembrie la ARCUB Gabroveni. Evenimentul va aduce pe scena liderii celor mai dinamice domenii de activitate din tara, in cinci zile tematice: Antreprenoriat, Inovatie, Management, Media & Marketing și CSR.
Zilele Biz este primul eveniment de afaceri din Romania, iar anul acesta, implineste 17 ani și continua sa reuneasca cei mai importanti top manageri și lideri de business. Programul din acest an aduce, pe langa lideri inspirationali, precum Thomas Kolster, cei mai puternici CEOs și oameni de afaceri vedeta sau lideri de opinie care demonstreaza ca in Romania din 2018 lucrurile evolueaza si ca, in companiile și domeniile in care oamenii pun suflet si muncesc cu adevarat, lucrurile se schimba.
Exemple in acest sens sunt: Valeriu Nicolae, consultant și jurnalist; Radu Tudor, MB Telecom; Vlad Voiculescu, MagiCAMP; Nicolae Zamfir, Institutul National de Fizica Nucleara / ELI-NP; Cornel Amariei, inventator & Head of Innovation, Continental; Prof. Adina Florea, Decan, Facultate de Automatica București; Andrei Rosu, om de afaceri și sportiv de anduranta și Khaled Al Mezayen, InovAya.
Ziua de Antreprenoriat aduce in fata publicului dezbaterea “Pastrezi sau vinzi? Cum poti duce afacerea la un nou nivel?”. Afla ce strategie prefera antreprenorii romani! A doua zi a evenimentului te introduce in viitorul hypersmart. Vei descoperi oamenii care schimba lumea! Pe 13 noiembrie la ziua de Inovatie vei descoperi cum poti fi cu un pas inaintea celorlalti.
In ziua de Media & Marketing, pe 15 noiembrie, noua generatie de publicitari intalnește pe aceeași scena veteranii industriei. Vei afla care strategie este cea mai potrivita pentru brandul tau. Echipa lui Bogdan Naumovici, 23 Communication Ideas, Serban Alexandrescu, Headvertising, Robert Tiderle, Papaya Advertising și Calin Clej, Huawei CBG Romania se vor lupta joi, la Zilele Biz cu echipa lui Alex Cotet, Sector 7, Costin Bogdan, McCann Worldgroup Romania, Catalin Rusu, Rusu+Bortun și Andrei Nebunoiu, .calif, Condimental & Shoteria, Programul zilei este aici. Utima zi a fesivalului, ziua de CSR va prezenta modul in care poti avea un impact pozitiv asupra comunitatii in care brandul tau activeaza printr-o strategie puternica, sustenabila.
Despre Zilele Biz
De 17 ani, Zilele Biz este cel mai relevant eveniment business-to-business din Romania!
Conferinta maraton de cinci zile prezinta cinci domenii de business Antreprenoriat, Inovatie, Management, CSR și Media & Marketing.
Audienta este specializata pe fiecare zi, reunind manageri, antreprenori, specialiști in comunicare, consultanti, investitori, reprezentanti ai oficialitatilor și ONG-urilor și reprezentanti ai presei.
Cu fiecare editie, Zilele Biz se diferentiaza de celelalte evenimente din piata prin invitati și continut de calitate și invitati care inteleg ca o prezentare buna nu inseamna un "profil de companie".
How to grow from the communication within the complex marketing field? How to learn from every experience to grow as a reliable professional. We talked with our student Adina Florescu, after she has succesfully passed two modules of the Professional Certificate in Marketing. Over the last years, Adina has been in charge with the communication and marketing projects of amb Wine Company and Liliac brand.
What are your favourite campaigns coordinated within the group and why?
My favourite part of the group project was the beginning, when we included the Liliac lodge in the touristic circuit. Even though it was difficult for a young brand to push through and make it on the wine market, I think that together with the small, but enthusiastic and dedicated team from the cellar we succeeded in making a good impression on the visitors and the travel agencies. I dedicated myself to organising wine tastings and promoting them, cooperating with travel agencies and building together a mutual commitment, in order to enhance each customer’s experience with the brand, beyond their expectations.
What about the results? How do you measure the marketing results in your company?
The Liliac winery offers a unique experience and also encourages the customers to talk about their experiences, to share their special moments with friends or to recommend the products.
Every year we measure the satisfaction of our clients, based on the purchase experience, positive or negative feelings after their visit, recommendations, we try to improve the quality of our services and to welcome them every time with a good quality product, respecting our brand engagement. The know-how of our brand is very important for the future of the company.
How did your experience within a big publishing group such as Ringier helped you in your marketing and communication career?
Working in the sales department at Ringier and being in contact with many media agencies everyday, negotiating the terms and conditions with them for the largest clients on the market, I understood the need of an advertising campaign and the effects of a good and sustained marketing campaign. I have watched and learned from the best on how to communicate about a newly launched product or how to sustain your product on the market. I took part in a lot of events and I saw how people react to and interact with the products, understanding that the client’s opinion is very important and client satisfaction is key.
Why have you decided to attend an international certified marketing training course?
I chose to attend an international certified marketing training course because I decided to learn more about what is behind an ad, behind the image, and I started first with the communication part. As I was learning and interacting with a product I saw that all these things are connected and you need to have a strategy and a plan to sustain a brand. Working in advertising was a pleasure and so was the marketing training.
I didn’t have many options in Romania to learn about how a marketing campaign works or how to create a marketing strategy, so I decided to challenge myself and to study within an institution with years of experience and to learn from people who played throughout their careers with different approaches to sustaining a brand. It is a very complex and fast-paced domain and all strategies should be adapted to the costumers needs.
How was this experience different from other trainings or study programs in your career?
Even if I was a long-distance student, aall blueprints, courses and webinars were very well structured and I had access to a lot of information and examples that helped me understand the concepts and new terms better. Usually, I like to practice what I am learning and, in this case, I had to identify my company’s needs and to discover what is good and what is wrong in its marketing department.
If you are a beginner, my advice is to take your time to understand the theory. Also, you need someone to guide you for the final exams, to be sure you are on the right track.